Always debuted their #LIKEAGIRL campaign during Super Bowl XLIX February 1st, 2015 by airing an ad featuring young girls, women, boys, and men performing various tasks when prompted by the off screen interviewer. For example, they were asked to run like a girl or to fight like a girl. I find it interesting that Always chose to introduce this campaign during one of the biggest and most popular sporting events. Football is a hyper-masculine sport where no player ‘runs’ or ‘hits’ like a girl. Unfortunately, sometimes what players are taught on the field carries over into their daily life. Given the tumultuous year the National Football League (NFL) has had with domestic violence, perhaps Always wanted to remind viewers and consumers that women still matter. What you were left with at the end of the commercial was a well-played dichotomy. But I shall take it a step further. Men don’t hit like a girl, so they should never hit a girl, young lady, or woman. We all need to find other ways to deal with conflict. Let’s use our words and not our fists. It is a known fact that modern women are more educated, they are strong, independent, and they make their own money. But they are still women. So if a man is not secure enough to handle a strong woman, then leave her alone. Do not take your insecurities out on her. Do not belittle her because you don’t have a university degree. Don’t make negative comments about items she buys just because you may not be able to afford the same luxuries. Bottom line: don’t mishandle her because she feels like a girl, bruises like a girl, and bleeds like a girl.
L.J. Follow me on Twitter: @CrimeDoc1213
#LIKEAGIRL #Always #SuperBowl #NFL #strength #peace #love #female #empowerment #personalsafety #domesticviolence #spousalabuse #crime #justice #ljsamuel #deardiary